The Summer Olympics 2021 follow tradition with the creation of some exciting and fun mascots to get the party atmosphere going and build the Tokyo 2021 brand.
It is no surprise that in the land of manga comics and anime, many artists and creatives competed to devise the 2021 Olympic mascots. In the end, the Japanese artist Ryo Taniguchi’s concept won the competition with his designs being selected by local school children.
The two mascots Miraitowa and Someity have been created to embody the values and energy of this summer’s Olympics with lots of thoughtful touches, flying, sparkles and acrobatics in their promotional video. Expect loads of souvenirs and promotional items sporting this cheeky and cute pair come July!
Miratowa and Someity showcase the best of Japan’s culture and values.
The mascot colors are derived from the elegant Olympic logo for the 2021 games and in the case of Someity, the iconic Japanese cherry blossom. The name Miraitowa means ‘future and eternity’ and Someity gains her name from the Somei Yoshino cherry blossom. Their colors are displayed in ichimatsu pattern on their bodies and capes. The mascots anime-rich features are a strong nod to Japanese popular culture and the face pattern on Miraitowa reminiscent of a Samurai mask.
Both mascots foster a love of sports and friendship and are sure to be a big hit at the games. In addition the official mascots will be joined by a host of well-known Japanese animated characters, serving as ‘guides’ to the Tokyo Olympics. Some will even be in space. Gundam and Zaku figurines will be orbiting the earth in a specially commissioned G-satellite launched especially for the Games.