For the British, the traditional public broadcaster the BBC has held the reins for Olympic coverage for decades with tens of millions tuning in to their generously scheduled coverage. Indeed the ‘Beeb’ as the British call it had over 45 million tuning in for the 2016 Rio games! For years the BBC has paid out to retain their broadcasting rights but their monopoly has been impacted by Discovery Communications acquisition of European broadcasting rights, though they still hold the rights for Tokyo 2020. The BBC offering is popular with great coverage of the Games delivered seamlessly across TV, digital and radio. Coverage is typically extensive, with a great line-up of commentators including ex-athletes and leading British sports journalists. Find UK Olympic coverage on BBC One, BBC Two, BBC News, and BBC Sport as well as their iPlayer.
News & Updates
Back in 2011 NBC Sports famously secured the rights for broadcasting the Olympic Games in a staggering $4,38 billion deal, which became the most expensive in the history of the Olympics and a major revenue stream from the International Olympic Committee. Since then they have had exclusive access to broadcast the summer and winter Olympics to the US audience with their produced coverage distributed to local NBC Universal networks and for Spanish language, Telemundo. Broadcasts are usually available during afternoons and evenings as well as scheduled broadcasts on their affiliated cable networks. NBC is known for securing a large roster of well-known sports commentators for play-by-play commentary, analysis and reporting for all events. In Rio a record 170 presenters and commentators participated and it is likely that more will join for Tokyo 2021 NBC has the rights to Olympic broadcasting in the USA until 2032 having paid an additional $7 billion, so their monopoly is going nowhere soon. Catch US Olympic coverage on the following channels:
- USA Network
- NBC Universo
- Golf Channel
- the NBC Sports App
Australians will enjoy domestic broadcasting of the 2020 Olympics from the Seven Network. Seven, holds the free-to-air, mobile telephony and pay television and online broadcast rights for the Japan Olympics with coverage that has emphasis on the popular mainstream sports such as athletics, swimming, cycling and volleyball. In the past Seven Network has won industry accolades for its coverage including the Olympic Golden Rings for Best Television Program at Athens 2004.
Expect Seven Network to splash out on engaging and interactive broadcasting that will keep Aussies updated and enthused on the go. With timezone similarities with Japan, Seven Network is expecting that the Games will feel like they are taking place just next door with no timing acrobatics to dissuade viewers from watching live and getting involved in the party atmosphere. Their broadcast video on demand channel 7Plus is undergoing expansion with a push to make Tokyo 2020 “biggest digital event in Australia’s history”, reaching tens of millions through its broadcasts and online. You will be able to catch up with Seven Networks coverage on Pacific Magazines 7NEWS.com.au and The West Australian.
Canadians can look forward to a variety of options for their Olympic coverage which will be produced by the following local networks:
- Canadian Broadcasting Corporation (CBC)
- The Sports Network
Tune into your local CBC channel to get a slice of the action or download and stream the coverage using the CBC Sports Olympics app for free streaming to your phone or computer. The CBC TV app can also be used. As with most local and regional broadcasters, well known sport commentators and sporting personalities will be on-hand to present the coverage to audiences back home.
The receipt of an Olympic medal is undoubtedly one of the highest honors an athlete can hope for, and is the climax of the breathtaking feats of endurance and competition.
Medals which get everyone involved.
The world’s eyes will be on the medals unveiled by Japan and so they are a great opportunity to showcase the best of Japan’s creativity, culture and values. Japan has not let this opportunity go to waste, but has eked out every angle to be exploited in demonstrating the best of Japan in its medal design. It has really been an effort of the entire country with a national competition having been run to find a suitably iconic design idea. The Tokyo 2021 Medal Project was leveraged to get the people of Japan engaged and involved and what a success it has been! One of the key initiatives has been the sourcing of metals for the Tokyo 2021 Olympic medals from reclaimed consumer electronics such as mobile phones from all over Japan! The gold silver and bronze, present in individual devices in minute amounts was adequate to create the 5000 medals needed for the Olympics and Para Olympic games – an amazing and intriguing accomplishment. These unique medals are definitely in keeping with Japan’s desire to host the most environmentally friendly and sustainable Olympic Games in history.
Sustainable and beautiful, with winning craftsmanship.
The medals themselves have been designed to embrace the energy and diversity of the games with the design adapted from a winning entry by Junichi Kawanishi of the Osaka Design Society. This clean lined design evokes the ‘shining rings’ idea submitted by Kwanishi and also evokes the idea of rough stones being polished, reflecting the efforts of the participating athletes.
The medals are not insubstantial, with each medal having at least half a kilo of metal in it. Interestingly, the gold medal is not pure gold but plated with 6 grams of gold on a solid silver medal. The bronze medal is made from red brass (a combination of copper and zinc). For each medal, the name of the event has been engraved on its side. The ribbons and presentation boxes have been fabricated with a strong nod to traditional Japanese crafts, with the ribbons sporting traditional Japanese motifs and skilled craftsmen making the boxes from Japanese ash, a beautiful legacy from anyone who claims one.